When it comes to growing a business, especially in today’s crowded marketplace, having a clear, effective marketing plan is like having a secret weapon. But let’s be honest - crafting that plan isn’t always straightforward. That’s where a marketing strategy consultant steps in. You might wonder, “Why should I bring in an outsider when I know my business best?” Well, buckle up, because I’m about to share some eye-opening benefits of hiring a marketing strategy consultant that

Social media marketing can feel like trying to catch a wave with a tiny surfboard. You know the potential is huge, but how do you ride it without wiping out? If you’re running a small to medium-sized business, you want to make every post, every tweet, and every story count. You want to cut through the noise and get noticed. That’s exactly what I’m here to help you with. Let’s dive into some actionable strategies that will enhance your social media efforts and help your busine

Marketing your small business can feel like shouting into a crowded room. Everyone’s talking, but how do you make sure your voice is the one that gets heard? I’ve been there, and I get it. The good news? You don’t need a massive budget or a fancy agency to make a real impact. With the right approach, you can cut through the noise and connect with your ideal customers. Let’s dive into some actionable marketing tips that will help your business grow and thrive. Actionable Mark

If you’re a small business owner, chances are you’ve looked at your marketing numbers at least once and thought: “Okay… now what?” You might see website visits, likes, clicks, impressions, or views—but none of it clearly answers the question that matters most: Is this helping my business grow? For many local businesses, the issue isn’t a lack of effort or even a lack of data. It’s that no one has translated that data into something practical and usable. This blog breaks dow

Word of mouth alone doesn’t protect you when foot traffic slows, habits change, or a new competitor opens two blocks away. Local small business marketing isn’t about chasing trends or dumping money into ads. It’s about making sure the people already looking for you can actually find you.

If you’re a small business owner, chances are you’ve done this: set up your marketing plan for the next year, full of goals, ideas, and optimism… only to realize a few months in that none of it actually moves the needle. Why? Because you planned without looking at the data. Planning without data is like setting sail without checking the map — you might move, but you’ll likely drift into the wrong waters. Here’s how to review your 2024 marketing data for your small business an

With just a few hours, you can fix key parts of your marketing and start seeing results immediately. Here are 5 marketing fixes you can tackle in one afternoon.

Every week, we’re seeing more restaurants, bars, retail stores, and local businesses turn off the lights for good. Some are long-standing community favorites; others are new concepts that never got the traction they hoped for. And while rising costs, staffing struggles, and competition play a role — there’s another factor that’s too often ignored: Too many businesses are operating without a real marketing plan. They hope customers will “just find them.”They assume word-of-mou

A well-designed flyer can be the difference between an empty room and a sold-out night. Great design grabs attention, communicates clearly, and makes people want to be there. So, experiment. Stay creative. Keep it bold — and keep it Above The Noise. Need help with your next event or campaign?Above The Noise Marketing Solutions can help with everything from flyer design and social media management to full event promotion strategies.

In today’s music and creative landscape, your online presence plays a major role in how your work is discovered, shared, and supported. For many artists, marketing and growing a following can feel overwhelming—especially when it seems like everyone else is blowing up overnight. The truth is, real growth takes intention, consistency, and a strategy that supports both your art and your audience. Instead of chasing quick wins or surface-level numbers, the most successful artists

Most larger companies work with several ad agencies to meet their diverse marketing needs. From digital marketing and social media management to traditional advertising and public relations, each agency brings its own unique expertise to the table. However, coordinating efforts and maintaining consistency can be challenging. Consulting with a third party can help to identify gaps in information sharing, consistent workflow and even wasted spend. The Complexity of Working wit

If you own a business, chances are you are navigating a changing economy, new consumer habits, and trying your best to understand the ever changing landscape of digital marketing. When it comes to making sure your potential customers can find your business, a one-size-fits-all approach simply doesn’t work. Each type of business has unique needs and challenges, and your marketing strategies should be just as unique as your business. Understanding these nuances can make all th

In today’s digital age, having a robust online presence is crucial for businesses of all sizes. One of the key components to achieving this is through effective Search Engine Optimization (SEO). SEO services improve a website’s visibility on search engines like Google, Bing, and Yahoo. This can lead to increased traffic, brand recognition, and higher sales. But what exactly do SEO services entail, and how do they differ from paid search efforts? Let's delve into the world of

An Electronic Press Kit (EPK) is an essential tool for musicians, artists, and performers. It serves as your digital business card, showcasing your work, biography, and contact information to potential clients, booking agents, media outlets, and fans. Creating an effective EPK can seem daunting, but with the right resources and best practices, you can craft a professional and engaging press kit that highlights your talent. Here’s a step-by-step guide to help you create your o

In today’s digital landscape, video content is king. For local businesses, leveraging the power of video can boost visibility, engagement, and , sales. With the rise of short-form content, it's important to incorporate platforms like Instagram Reels, Stories, and TikToc in your marketing strategy. Let’s explore how local businesses can help improve your online visability through video advertising content. Embracing Short-Form Content: Reels, Stories, and Videos Reels  and St

In today's digital landscape, a robust social media presence is non-negotiable for businesses aiming to thrive and connect with their audience. Here are 10 social media marketing tips to help you elevate your social media game: 1. Know Your Audience Understanding your audience is paramount. Conduct thorough research to identify their preferences, interests, and online behaviors. Tailoring your content to resonate with your target audience ensures higher engagement. 2. Optimal

The recent recession has affected many businesses worldwide. Businesses face reduced demand for products or services and less revenue. To...

You've taken the time to carefully vet and hire an experienced marketing company and worked tirelessly to perfect your logo and build your brand. You've spent days scrolling through competitor websites to ensure yours is reflective of why your company should be chosen above the rest and now you're ready to allocate your budget dollars to paid advertising and position your company at the top of everyone's mind. One problem... how do you know the money spent on paid advertisi