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Stop Planning Without Data — Small Business 2024 Marketing Review Checklist
If you’re a small business owner, chances are you’ve done this: set up your marketing plan for the next year, full of goals, ideas, and optimism… only to realize a few months in that none of it actually moves the needle. Why? Because you planned without looking at the data. Planning without data is like setting sail without checking the map — you might move, but you’ll likely drift into the wrong waters. Here’s how to review your 2024 marketing data for your small business an

Annie McEuin
Dec 32 min read


5 Marketing Fixes Every Small Business Can Make in One Afternoon
Running a small business is hard. Marketing for small business can be an even bigger challenge. Between answering emails, managing staff, juggling inventory, and keeping customers happy, who has time to learn marketing? The good news: you don’t need a huge budget or a full-time marketing team to make a difference . In fact, with just a few hours, you can fix key parts of your marketing and start seeing results immediately. Here are 5 marketing fixes you can tackle in one afte

Annie McEuin
Nov 133 min read


Why Local Businesses Are Failing in 2025
Every week, we’re seeing more restaurants, bars, retail stores, and local businesses turn off the lights for good. Some are long-standing community favorites. Others are new concepts that never got the traction they hoped for. And while rising costs, staffing struggles, and competition play a role — there’s another factor that’s too often ignored: Too many businesses are operating without a real marketing plan. They hope customers will “just find them.”They assume word-of-mou

Annie McEuin
Oct 272 min read


Tips and Tricks for Crafting Effective Event Flyers
A well-designed flyer can be the difference between an empty room and a sold-out night. Great design grabs attention, communicates clearly, and makes people want to be there.
So, experiment. Stay creative. Keep it bold — and keep it Above The Noise.
Need help with your next event or campaign?Above The Noise Marketing Solutions can help with everything from flyer design and social media management to full event promotion strategies.

Annie McEuin
Oct 94 min read


The Illusion of Influence: A Marketing strategy for content creators and artists.
In today’s music and creative landscape, your online presence plays a major role in how your work is discovered, shared, and supported. For many artists, marketing and growing a following can feel overwhelming—especially when it seems like everyone else is blowing up overnight. The truth is, real growth takes intention, consistency, and a strategy that supports both your art and your audience. Instead of chasing quick wins or surface-level numbers, the most successful artists

Annie McEuin
Aug 7, 20243 min read


The Benefits of Hiring an Impartial Marketing Strategy Consultant
Most larger companies work with several ad agencies to meet their diverse marketing needs. From digital marketing and social media management to traditional advertising and public relations, each agency brings its own unique expertise to the table. However, coordinating efforts and maintaining consistency can be challenging. Consulting with a third party can help to identify gaps in information sharing, consistent workflow and even wasted spend. The Complexity of Working wit

Annie McEuin
Jul 26, 20243 min read


Unlocking Success: Choosing the Best Marketing Strategy for Your Business
If you own a business, chances are you are navigating a changing economy, new consumer habits, and trying your best to understand the ever changing landscape of digital marketing. When it comes to making sure your potential customers can find your business, a one-size-fits-all approach simply doesn’t work. Each type of business has unique needs and challenges, and your marketing strategies should be just as unique as your business. Understanding these nuances can make all th

Annie McEuin
Jul 1, 20244 min read


Understanding SEO: Unlocking the Power of Organic Search
In today’s digital age, having a robust online presence is crucial for businesses of all sizes. One of the key components to achieving...

Annie McEuin
Jun 12, 20243 min read


How to Create Your Own Electronic Press Kit (EPK)
An Electronic Press Kit (EPK) is an essential tool for musicians, artists, and performers. It serves as your digital business card,...

Annie McEuin
Jun 5, 20243 min read


The Power of using Video in Advertising: Local Businesses Focus
In today’s digital landscape, video content is king. For local businesses, leveraging the power of video can boost visibility, engagement, and , sales. With the rise of short-form content, it's important to incorporate platforms like Instagram Reels, Stories, and TikToc in your marketing strategy. Let’s explore how local businesses can help improve your online visability through video advertising content. Embracing Short-Form Content: Reels, Stories, and Videos Reels and St

Annie McEuin
May 28, 20244 min read


10 Social Media Marketing Tips to Boost Your Online Presence
In today's digital landscape, a robust social media presence is non-negotiable for businesses aiming to thrive and connect with their audience. Here are 10 social media marketing tips to help you elevate your social media game: 1. Know Your Audience Understanding your audience is paramount. Conduct thorough research to identify their preferences, interests, and online behaviors. Tailoring your content to resonate with your target audience ensures higher engagement. 2. Optimal

Annie McEuin
Mar 18, 20243 min read


The Importance of Digital Marketing during a Recession
The recent recession has affected many businesses worldwide. Businesses face reduced demand for products or services and less revenue. To...

Annie McEuin
Mar 20, 20233 min read


Evaluating your ROI
You've taken the time to carefully vet and hire an experienced marketing company and worked tirelessly to perfect your logo and build...

Annie McEuin
Nov 16, 20203 min read
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