Running a small business is hard. Marketing for small business can be an even bigger challenge. Between answering emails, managing staff, juggling inventory, and keeping customers happy, who has time to learn marketing?

The good news: you don’t need a huge budget or a full-time marketing team to make a difference. In fact, with just a few hours, you can fix key parts of your marketing and start seeing results immediately. Here are 5 marketing fixes you can tackle in one afternoon.

1. Optimize Your Google Business Profile

Your Google Business Profile (GBP) is your digital storefront. If it’s outdated or incomplete, customers might not even find you—or worse, they’ll get the wrong information.

Quick fixes:

• Claim your profile! Ensure that you have full control of your public facing profile.

• Make sure your hours, address, and phone number are current.

• Add high-quality photos of your business, products, or services.

• Encourage happy customers to leave reviews (and reply to them).

Pro tip: Even a few updates here can boost your local search visibility, bringing more eyeballs—and potential customers—to your business.

2. Audit Your Website (Fast)

Your website is often your first impression—make it count. Even small tweaks can make a big difference.

Simple checks:

• Do your customers have access to all of the information they need to find?

  • Menu, hours, business details, contact info?

• Is your site mobile-friendly? Most people browse on their phones.

• Do your pages load quickly? Slow sites lose customers fast.

• Is your homepage copy clear? Visitors should know what you do in 5 seconds.

You don’t need a redesign to make improvements. Even small updates can boost your credibility and conversion rates.

3. Update Your Social Media Profiles

Your social media profiles are mini landing pages. If they’re messy or outdated, you’re missing opportunities.

What to do in one afternoon:

• Ensure your bio clearly explains your business.

• Use current profile and cover photos.

• Include your website link and a call-to-action (CTA) like “Schedule a Free Consultation.”

Consistency across platforms builds trust—and makes your business easier to find.

4. Review Your Keywords

SEO might sound complicated, but even a quick review can help you rank better in search results.

Try this:

• Pick one primary keyword your customers are searching for (e.g., “Wichita small business marketing”).

• Add it naturally to your homepage, service pages, and blog posts.

• Check your meta titles and descriptions—they should be clear, concise, and include your keyword.

A few small adjustments can make a noticeable difference in search engine visibility.

5. Audit Your Calls-to-Action

A website or social media post without a CTA is like throwing a party and forgetting to invite anyone.

Quick check:

• Does your website and social media tell people what to do next?

• Examples: “Schedule your free consultation,” “Sign up for our newsletter,” “Call us today.”

• Make sure the CTA is visible and easy to act on.

Even tiny tweaks to CTAs can dramatically increase leads and inquiries.

Easy fixes - Marketing for Small Business

You don’t need to spend days or thousands of dollars to see improvements in your marketing. These five fixes can be done in an afternoon and help your small business start standing out online.

If you want hands-on help making these updates, we’re here for you. At Above The Noise Marketing, we specialize in website tweaks, SEO, social media management, and paid ads that actually deliver results—without unnecessary fluff or contracts.

🎯 Schedule your free consultation today and let’s get your business noticed.