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  • Writer's pictureAnnie McEuin

The Importance of Digital Marketing during a Recession

Updated: Mar 21, 2023

The recent recession has affected many businesses worldwide. Businesses face reduced demand for products or services and less revenue. To thrive in a challenging market, businesses must adapt and adopt new strategies. Digital marketing has been around for years but has seen a huge spike in adoption through the last 5 years. In 2019 advertisers spent more on digital ads than traditional for the first time ever. The most successful businesses have started using thes online channels for advertising.


The most critical strategy to succeed during a recession is digital marketing. Digital marketing involves using digital platforms to promote your business. Search engines, email marketing, and social media platforms all fall into this category. There are many reasons digital marketing is crucial for businesses during a recession but we'll focus on the top four.


The top four reasons why you should be investing in digital marketing.


Digital Marketing is Cost-Effective


Traditional advertising is expensive. A single radio or TV spot can cost hundreds of dollars and only reach a handful of potential customers. One of the significant advantages of digital marketing is that it is cost-effective. Instead of buying a single ad in a newspaper, or paying hundreds of dollars for a radio commercial, digital ads can appear in hundreds of locations online. This means your potential customer is much more likely to see your ad as they scroll online. Aside from paid advertising, there are many opportunities to increase your online presence without paid ads. Improving your website through SEO, improving your Google My Business page and small adjustments to your social media posts are all low cost ways to improve your chances of attracting new customers online.


Digital Marketing allows for targeted audiences


Digital marketing allows businesses to target ads to a very narrow audience. Analyticis tools collect data on everyone that uses the internet. While privacy concerns and conspiracy theories circle about how they use the information, businesses can use this data to serve ads to a relevant audience. This allows you to focus your advertising dollars on audiences that are most likely to buy your products are services. By focusing on users more likely to buy your products, you can ensure your message reaches the right audience at exactly the right time. This information can also help you to identify new audiences that are a good fit for your business.


Increased online presence


Most people turn to the internet to shop and research products and services. Improving your online presence can help you reach new customers as they look for your products or services. An active online presence can also help businesses build brand awareness and loyalty. This helps to improve how Google sees your page which determines how high it ranks on a search result. A healthy account will show up first which makes it more likely for someone to choose your brand. There are several ways to ensure that your online presence is top notch. Through competitor research, SEO optimizations, web design, organic social media, and other tactics, you can be sure that customers can find you when they are looking for your services.


Measurable Results


Digital marketing allows you to measure the results of your marketing efforts. Using various tools, we can see how your campaigns are performing in real-time. We use this information to make your ads more effective and drive more efficient results. This is critical to determine which marketing tactics are working and which are not. Different marketing strategies work for different types of businesses. These are not a one size fits all tactics. Some businesses need to focus on web design, SEO and targeted search ads to attract Sales Qualified Leads. Some businesses need great photography, a stand out Google My business page, and a Google ads strategy to make sure people can find your new location. Others need to ensure customers can navigate your website while buying your products or services online. Working with a partner that understands your business will help ensure that your marketing strategy is focusing on the right digital channels.



Digital marketing is important for businesses, especially during a recession. It is cost-effective, targeted, increases online presence, and provides measurable results. Embracing digital marketing is the key to survive and thrive in a challenging market.


Regardless of your businesses unique needs, Above The Noise is here to help identify areas of opportunity. We would love to review your current strategies and see if there are areas of opportunity to help increase your ROI. Contact us today for a free consultation and let's get your business set up for success!

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