If you’re a small business owner, chances are you’ve done this: set up your marketing plan for the next year, full of goals, ideas, and optimism… only to realize a few months in that none of it actually moves the needle. Why? Because you planned without looking at the data. Planning without data is like setting sail without checking the map — you might move, but you’ll likely drift into the wrong waters. Here’s how to review your 2024 marketing data for your small business an